We all know people use the internet to search for properties. Now start to think. How do my listings show up on the internet? Where are they ranked on Google? Would it matter if mine were ranked high? Could I use that ranking as a reason to list with me? Keep in mind that landing on the first page of Google is the Holy Grail of internet advertising.
SEO in the context of real estate properties refers to the process of optimizing the code and content of a web page (or entire site) to rank higher in search engine results, that’s landing on “Google” first page in plain terms. The ultimate goal of SEO is, of course, to increase the search traffic to your listing.
You all know how to sell or you would not be in this business. It’s no secret that 20% of the Agents list and sell 80% of the homes. It’s also no secret that leading agents no longer market like they did 10 short years ago. They adopted new technology and approaches to securing listings and making sales. They stay on top even though competition has increased.
So imagine walking into your next listing meeting with a client and being bold enough to show them examples of how you use professional images, how you create unique custom tour videos and then show them where those example properties rank on a Google search. I can virtually gaurantee you no other agent before you or after you will be that bold.
I just Googled three addresses of recent properties we did tours of on our service. You try them, just type into Google:
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“1029 Sophia Lane” Out of over 7 million results out tour was number 4 on the first page and the first three results had links to our tour on their pages.
“2201 Grandeur Drive” Out of over 1.3 million results we were number 9 on the first page and 7 of the first 8 listings had links to out images and tour.
“239 Whetherburn Drive” We were on the first page, interestingly ahead of Howard Hanna. And again the pages that out ranked ours on the first page all had links to our tour on them.
An important note about the other listings on Google first page, when you clicked on the Video Tour links there, they all take you to our tour custom branded to the listing agent. We just captured that client from the other listing service and now they view this property and its details branded to the listing agent.
Call us today for a further explanation, what you can expect and to use our services to your advantage in securing listings.