Tag Archives: luxury

SEO (Search Engine Optimization) as an effective listing tool for agents…

We all know people use the internet to search for properties.  Now start to think.  How do my listings show up on the internet?  Where are they ranked on Google?  Would it matter if mine were ranked high?  Could I use that ranking as a reason to list with me?  Keep in mind that landing on the first page of Google is the Holy Grail of internet advertising.

SEO in the context of real estate properties refers to the process of optimizing the code and content of a web page (or entire site) to rank higher in search engine results, that’s landing on “Google” first page in plain terms. The ultimate goal of SEO is, of course, to increase the search traffic to your listing.

You all know how to sell or you would not be in this business.  It’s no secret that 20% of the Agents list and sell 80% of the homes.  It’s also no secret that leading agents no longer market like they did 10 short years ago.  They adopted new technology and approaches to securing listings and making sales.  They stay on top even though competition has increased.

So imagine walking into your next listing meeting with a client and being bold enough to show them examples of how you use professional images, how you create unique custom tour videos and then show them where those example properties rank on a Google search.  I can virtually gaurantee you no other agent before you or after you will be that bold.

I just Googled three addresses of recent properties we did tours of on our service.  You try them, just type into Google:

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“1029 Sophia Lane”  Out of over 7 million results out tour was number 4 on the first page and the first three results had links to our tour on their pages.

“2201 Grandeur Drive” Out of over 1.3 million results we were number 9 on the first page and 7 of the first 8 listings had links to out images and tour.

“239 Whetherburn Drive”  We were on the first page, interestingly ahead of Howard Hanna.  And again the pages that out ranked ours on the first page all had links to our tour on them.

An important note about the other listings on Google first page, when you clicked on the Video Tour links there, they all take you to our tour custom branded to the listing agent.  We just captured that client from the other listing service and now they view this property and its details branded to the listing agent.

Call us today for a further explanation, what you can expect and to use our services to your advantage in securing listings.

Advantage of Well Presented, Imaged and Marketed Homes to Buyers Agents Should Not Be Underestimated

Selling Quality never gets old and the main thing that keeps Quality fresh in the minds of buyers is Quality Imaging.

The impact of premium marketing hits not only the listing agent it has a positive impact on selling agents that is not often considered.  I’m a detail guy, as many of you are aware, and that often causes me to do a few quick calculations in the what if area of business models.  Click! a light went off in my head.  A well presented property and marketed property is a significant advantage to a buyers agent even more so than a sellers agent.

1) A buyer with a sense of urgency will make a faster decision and pay more for a property.  The properties we document are so well presented they sell faster and for higher prices.  That raises the sense of urgency with the buyers you may represent.  That’s good for your time and profit.

2) The imaging we do raises the perceived value of the property.  Buyers love value.  You represent value when you present these properties.

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3) A well imaged property allows a buyer to positively refresh his memory of the property by reviewing the images and presentation.  That helps place it on the short list of buyers.  The more well imaged properties you show you increase your sale price potential as well as shorten the sales cycle.

I could go on and I’m certain given some thought many buyers agents will come up with even more advantages of presenting the properties represented on our lists.  

Selling Quality never gets old and the main thing that keeps Quality fresh in the minds of buyers is Quality Imaging.

Be sure to take at least a quick first look at our tours and the images of the properties presented here.  It will save you time and add to the valuable properties you have in your pocket to present to buyers you represent.

Coming soon… an Estate at The Villas of North Park

Posted on by August 6, 2012

Preview a few of the spectacular images of this property located at 2201 Grandeur Drive in Hampton at The Estates at The Villas of North Park.  Page through the images or Click on any image below to start slide show at that image…  Or click here to view video View Video

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