Selling Quality never gets old and the main thing that keeps Quality fresh in the minds of buyers is Quality Imaging.
The impact of premium marketing hits not only the listing agent it has a positive impact on selling agents that is not often considered. I’m a detail guy, as many of you are aware, and that often causes me to do a few quick calculations in the what if area of business models. Click! a light went off in my head. A well presented property and marketed property is a significant advantage to a buyers agent even more so than a sellers agent.
1) A buyer with a sense of urgency will make a faster decision and pay more for a property. The properties we document are so well presented they sell faster and for higher prices. That raises the sense of urgency with the buyers you may represent. That’s good for your time and profit.
2) The imaging we do raises the perceived value of the property. Buyers love value. You represent value when you present these properties.
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3) A well imaged property allows a buyer to positively refresh his memory of the property by reviewing the images and presentation. That helps place it on the short list of buyers. The more well imaged properties you show you increase your sale price potential as well as shorten the sales cycle.
I could go on and I’m certain given some thought many buyers agents will come up with even more advantages of presenting the properties represented on our lists.
Selling Quality never gets old and the main thing that keeps Quality fresh in the minds of buyers is Quality Imaging.
Be sure to take at least a quick first look at our tours and the images of the properties presented here. It will save you time and add to the valuable properties you have in your pocket to present to buyers you represent.
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