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Print Advertisement …a critical component to your marketing plan
Did you know Allegheny County and Western Pennsylvania is one of the largest Print Advertisement markets in the US? That means print does matter! ...and your image in print is important. People here read Print Your professional appearance in Print advertisement can...
Turning Lower End Properties Into Stellar Opportunities
At Real Estate Imaging Service our objective has always has been to be the best possible business partner in your marketing efforts. Regardless of property value we strive to provide that "Million Dollar" look. Doing so is not always easy... ...
Preserve, Restore, Upgrade …3 Critical Vintage Property Decisions
So you’re considering an offer on a “vintage” home. Or you’re considering an offer on a “period” home. Or your considering an offer on an “existing” home that needs a little TLC. Read on… If you’re building a new home or or selecting your new home options Move on… (right after watching our movie suggestion and breathing a sigh of relief you took the “new” path)
Interiors that sell… Three Observations
After visiting and documenting a few thousand homes the past few of years, the results of our observations have become very clear. They seem to transcend all price ranges ($2 million and up excluded). It’s not about what appeals to us personally but what seems to trigger that “I gotta have this” reaction in buyers. Resulting experience may just be the edge that pushes your home to the top of comparable homes. That’s a good thing BTW.
Three things to consider before furnishing an empty room… Traffic, Scale and Function
Being a photographer, artist, observer, and most importantly having walked through thousands of homes, I can say with some authority what works and what doesn't. I'm not talking about personal taste, the latest trends in interiors and certainly not my own home (in...
The Unattainable Triangle in Real Estate… Price, Quality, Location
You may have heard of the “unattainable triangle” in discussions about everything from business to products to project management. The idea is that each point (or side) of the triangle represents one competitive aspect. Take a look at one product model where we swap...
3 Things the Stager Probably Won’t Tell You
A frank discussion of a few sensitive subjects, and a few notes from photographing thousands of properties. Someone has to say these hard things! 1) Please get rid of that Giant Ottoman... or at least hide it or place it in storage awaiting your new home. They...
Luxury Upgrades… Cost and Resale Impact
You just upgraded the kitchen and the master bath in your 15 year old Luxury Home. With home prices on the rise they are sure to add value. Time to rack it up and place on the market. You're convinced these items are the Crown Jewel and justify pricing your home above...
3 Staging tips that help, even if your not selling…
What do professional designers know that we don't? We have great taste. We know what we like. But, do you know how to get that important "welcome to our home" message across? "Caution this is a frank discussion from someone who has been through at least a thousand...
2 step plan to help sell your home or just make it nicer to live in…
Step 1 Prepare... First Impressions Matter. There are things you don't notice because you live there and change is gradual. Make sure the first things that greet people make a good impression. Pressure wash those driveway, siding, and decks. Time takes it toll on...
Lighting… prepare your home for sale
Light... you can't see a home without it. You would never buy a home unseen. It should be the number one item on your list to Prepare or Repair. First and foremost, it's not your home anymore. Remember that. It doesn't matter you like it dark. Forget any personal...
The Dilemma of Downsizing?
Oh no! What do I do with all this stuff… the often overlooked Dilemma of Downsizing?
And so… the time has finally come. Children are on their own. The grandchildren are growing. You hesitate for a long paralyzing moment before relaxing that index finger allowing it to fall gently but purposefully on the delete key. The corporate email account is gone. What now?