Turn Lower End Properties Into Stellar Opportunities

Posted on 11/29/2015 by frankiegzJanuary 5, 2016

At Real Estate Imaging Service our objective is now, and always has been, to be the best possible business partner in your marketing efforts. Regardless of property value we strive to provide that “Million Dollar” look for all.

Doing so has not always been easy…

Over the past year we have enjoyed working with over 35 agents mostly in the North Hills area. While specializing in higher end properties we still provide services for all price ranges of properties.

Call us, see the difference we make!

The approach you can't afford to ignore...

The approach involves convincing the client they hire you to “Market” their home not “Sell” it. In order to be effective in marketing their property they must become partners in that marketing effort. The good news is they can make a thousand dollars an hour by becoming a marketing partner. You role is to guide them in their responsibilities as a partner… Simply explain the fundamental premise behind this chain of events…

Property Listed On-line… More buyers view visually appealing properties on line

In person showings… More buyers visit what is visually appealing on line

Sensory and Emotional input to buyer triggers desire… Buyers want to live in what is visually appealing

Desire triggers buyer decision… Buyers want to buy what is visually appealing

Decision triggers buyer action… Buyers bid up what is visually appealing

Visual appeal… begins with preparing for photographs and continues with prep for every showing

Results… higher offering prices, bid wars, happy seller, happy agent, happy buyers, repeat business and referrals! Sounds simple but it’s all part of a carefully orchestrated process which I can help you with.

Results you can achieve when you don't ignore...

Now what does this have to do with low end properties? Everything! In the past two years we have noticed that following these rules has a more dramatic impact on lower end properties than higher end properties.

Now why is that? You ask. The answer is quite simple. Most properties that are marketed for over $500k already understand this and the clients are already well prepared. Those few that are not simply languish on the market a very long time. In the lower end range (100k-200k) very few agents will hire a pro or take the time to work with the client to assure the property is prepared.

The results when viewing on line are dramatic. It must have cialis generic cheapest a physical address so you won’t be notified of this by email. It ensures maximum safety and can be used for treating cialis tablets 100mg this condition. This is the best natural cure for erectile dysfunction. discount for cialis It was india pharmacy viagra found that ALA has extreme role to play in relieving things. Just look at a the images portraying properties in this range. Then compare with the example I have provided. Of course it was more than the images it was the prep, the buy-in from the seller to be a marketing partner and the time the agent took working with the client to make sure they were prepared.

The results are consistent and dramatic when the properties are priced right. Those that are prepared sell fast, command higher sales prices and frequently sell for over asking price. Those that are unprepared, but simply priced right, do sell but for lower final prices, never see bid wars and take much longer to sell. Time on market cost you time and the seller money.

We now offer a service where we will pay a visit with you to the client and review preparation of the property for both photography and sale. This service can help you secure the listing as well as influence an increased final selling price of the property. Give us a call to discuss this and pricing in detail. It’s surprisingly affordable at the same time offers you and the seller a great return on your mutual investment in the process.

Stellar Images. One part of the approach...

Stellar Images Stellar Performance

SEO (Search Engine Optimization) as an effective listing tool for agents…

We all know people use the internet to search for properties. Now start to think. How do my listings show up on the internet? Where are they ranked on Google? Would it matter if mine were ranked high? Could I use that ranking as a reason to list with me? Keep in mind that landing on the first page of Google is the Holy Grail of internet advertising.

SEO in the context of real estate properties refers to the process of optimizing the code and content of a web page (or entire site) to rank higher in search engine results, that’s landing on “Google” first page in plain terms. The ultimate goal of SEO is, of course, to increase the search traffic to your listing.

You all know how to sell or you would not be in this business. It’s no secret that 20% of the Agents list and sell 80% of the homes. It’s also no secret that leading agents no longer market like they did 10 short years ago. They adopted new technology and approaches to securing listings and making sales. They stay on top even though competition has increased.

So imagine walking into your next listing meeting with a client and being bold enough to show them examples of how you use professional images, how you create unique custom tour videos and then show them where those example properties rank on a Google search. I can virtually gaurantee you no other agent before you or after you will be that bold.

I just Googled three addresses of recent properties we did tours of on our service. You try them, just type into Google:

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“1029 Sophia Lane” Out of over 7 million results out tour was number 4 on the first page and the first three results had links to our tour on their pages.

“2201 Grandeur Drive” Out of over 1.3 million results we were number 9 on the first page and 7 of the first 8 listings had links to out images and tour.

“239 Whetherburn Drive” We were on the first page, interestingly ahead of Howard Hanna. And again the pages that out ranked ours on the first page all had links to our tour on them.

An important note about the other listings on Google first page, when you clicked on the Video Tour links there, they all take you to our tour custom branded to the listing agent. We just captured that client from the other listing service and now they view this property and its details branded to the listing agent.

Call us today for a further explanation, what you can expect and to use our services to your advantage in securing listings.

Advantage of Well Presented, Imaged and Marketed Homes to Buyers Agents Should Not Be Underestimated

Selling Quality never gets old and the main thing that keeps Quality fresh in the minds of buyers is Quality Imaging.

The impact of premium marketing hits not only the listing agent it has a positive impact on selling agents that is not often considered. I’m a detail guy, as many of you are aware, and that often causes me to do a few quick calculations in the what if area of business models. Click! a light went off in my head. A well presented property and marketed property is a significant advantage to a buyers agent even more so than a sellers agent.

1) A buyer with a sense of urgency will make a faster decision and pay more for a property. The properties we document are so well presented they sell faster and for higher prices. That raises the sense of urgency with the buyers you may represent. That’s good for your time and profit.

2) The imaging we do raises the perceived value of the property. Buyers love value. You represent value when you present these properties.

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3) A well imaged property allows a buyer to positively refresh his memory of the property by reviewing the images and presentation. That helps place it on the short list of buyers. The more well imaged properties you show you increase your sale price potential as well as shorten the sales cycle.

I could go on and I’m certain given some thought many buyers agents will come up with even more advantages of presenting the properties represented on our lists.

Selling Quality never gets old and the main thing that keeps Quality fresh in the minds of buyers is Quality Imaging.

Be sure to take at least a quick first look at our tours and the images of the properties presented here. It will save you time and add to the valuable properties you have in your pocket to present to buyers you represent.

A word about how we archive your images and protect your investment in our services.

Posted on 08/03/2012 by frankiegzJanuary 5, 2016

As Bob Dylan once said “Don’t think twice. It’s alright…” Now how in the world does that relate to what we do for you?

Have you ever called us about an image or tour we did for you? Did you ever find yourself searching for a image you lost? Chances are pretty much 100% we had it and were able to provide it for you. That’s a good thing by the way.

At Real Estate Imaging Service we pride ourselves on quality, value, detail and service. Some say we are obsessed with it. Others claim we are a bit “OCD’ed” about it. That OCD thing may be right.

Consider each photo shoot we do (we currently shoot at the rate of about 200 homes a year) produces from 1.5GB to 3GB of data. This data is comprised of from 50 to 100 RAW images and the processed image files (JPG & ZIP files) as well as the produced video files. Each photo shoot sits on our main system equipped with “Raid” storage (Raid storage uses multiple disk drives that hold multiple copies of your data). That main system is backed up on two additional “Raid” servers on our network. Yes that means we potentially have up to 5 or 6 copies of your data on three different systems and we could withstand multiple failures of computers, networks and disks and still come out with data intact.

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Now do the math. It means we produce data at a rate of 300GB to 600GB a year and we back that up several places. That’s Terra (trillions) Bytes of data storage needed every year. The typical agent might have a single hard drive on a laptop that holds less than 600GB of data and does not back it up at all. That’s a disaster waiting to happen.

Our data primarily consists of the RAW data images files. In order to better manage that data we will only hold the RAW files for 12 months in most cases but we will hold the “processed JPG files” (the ones we send to you) for a much longer time. That holding time period should be at least several years. Actually we still have all the files we ever produced. Fear not if you lose the images we have provided, we should still have them, barring a major disaster. We will be happy to provide them for you on request.

Regarding the on-line delivery of these images… Hosting services, including ours, limit the amount of storage they provide for you (typically 30GB). We store ZIPPED files of your processed images on our hosted web site. We will hold those processed files on line for instant delivery for 30 days. After that we will delete them. We will host your video tours until the property is sold or you take it off the market. So please download your files and back them up in your own archives. Fear not though, if you should lose with any individual ZIP file or JPG image just ask us and we will either email you the file or reload the ZIP file on our hosted servers so you may download them again.

None of this is a guarantee or an implication or an offer to store these images beyond the first delivery we make to you. It is an explanation of the extraordinary efforts we go through each day to provide you with the best service and value possible. Remember what Bob Dylan once said “Don’t think twice. It’s alright…”

Why Professional Photography Really Matters

Posted on 07/21/2012 by frankiegzJanuary 5, 2016

Recently the president of a very large real estate firm had a conversation with a top rated agent in the firm. He said, and I’ll paraphrase… “Most of my top 20 agents use professional photographers. Why do you insist on shooting your own photographs?… your time is best spent on getting listings and selling.” I think I like that attitude, not just because it may mean more business for my company but because it makes good business sense and successful Realtors are the best to work with.

Consider the subtle contrast between these two images. Both images are good technical captures of light but one captures the great feel of the room in context while the other leaves you wondering.

A professional photographer understands context, composition, light, warmth and feeling. They have the equipment and know how to use it to your advantage and your sellers advantage.

Click Here to see what the NY Times has to say about this.

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With every property you place on the market, you are marketing to at least three sub sets of the market.

1 – Buyers. With so much inventory, it is crucial to present the property in the best possible manner.

2 – Sellers. Sellers look at the MLS and Realtor sites and evaluate potential representation this way. A picture says 1,000 words, and a excellent photographs show that the Realtor actually spends time, money and effort in marketing their trusted properties.

3 – Other Realtors. Realtors are more inclined to show properties with quality photographs. Quality photos demonstrate a certain level of professionalism that is sadly lacking on far too many listings. There are Realtors with whom other Realtors would rather work, and there are those with whom they would rather not work. When evaluating which of 20 homes to present, those with the best online image will be shown first. Those Realtors who use images which do not compare favorable side by side are doing their clients a great disservice.

There are photographic marketing packages designed for every property from low end to high end. Consider this… If good photography helps sell a property just 20% faster that means you can handle 20% more listings in the same time period. It means 20% lower cost of maintaining the property for the seller during the sales period. It potentially means 20% more revenue for you. Talk to and engage a trusted professional photographer with real estate experience.

The Triple Threat… Staging, Photography and Pricing!

Staging and professional photography go hand-in-hand. Add competitive pricing and you have a winning combination called “The Triple Threat.”

Staging, Photography, and Pricing are three key factors in selling homes faster than the competition. Focus on what you do best… selling houses!

Staging… align yourself with a professional and guide the client through the process
Photography… put your “point and shoot” away and hire a professional photographer. Homes that are professionally photographed sell faster reducing the time on market to 80% of the average. They sell 20% faster. That’s money in yours and your clients pocket!

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Pricing… you’re the pro, do it right.

Face the truth. Images of staged homes just look better. A professional photographer captures and displays that image in a way you can’t. An unprepared home gives buyers a reason to demand discounts, you leave money at the closing table. A staged property can bring a 300% return on investment for homeowners [Source: Home Gain]. And we all know…a happy homeowner = a happy real estate agent.

Here are some statistics from Home Gain that you can share with your clients:

Preparing your home for photographs helps it sell faster!

Help the photographer “Visualize” your home

Lighting is critical:

All bulbs, lamps and lighting fixtures must work
All shades, blinds and drapes should work & open.
Tell agent and photographer what time the sun shines on front of home

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The lens will see what you miss and others don’t want to see. Use this checklist:

Important… you can’t see “hidden.”
Make all beds and hide all clothing and all toys
Close the toilet lid
Hide any personal toiletries/appliances and makeup
Hide any garbage cans and any pet item
Hide any tissue boxes and magazines
Hide anything on top, side, front refrigerator/stove
If it’s a cleaning product or used in cleaning hide it
Hide TV antenna, remote controls and video games
If it came in the mail hide it
If your children made it hide it
If your husband, wife or family made it, hide it.
If your pet made it, clean it up.

A few things to have handy when the photographer visits:

Large decorative or solid color bowls
Solid color place mats
Fresh fruits and cut flowers
Assorted sized vases and decorative boxes
Coffee table books
Assorted throw pillows
Small and medium sized area rugs
Assorted throws
Coordinated towel sets for master bath

Owners experience.

For some time I have been listening to home owner comments. It’s not surprising to hear the number of positive comments owners make about their feelings toward their own homes after following this process.

Their homes are suddenly more inviting and more comfortable than they imagined possible. They feel refreshed and confident their efforts were worth it. They appreciate the sales and marketing leadership a successful agent brought to the relationship.

In the end, the seller, buyer and agent are all winners, making these sometime difficult transactions a more pleasant and positive life experience.

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