Tag Archives: photography

SEO (Search Engine Optimization) as an effective listing tool for agents…

We all know people use the internet to search for properties.  Now start to think.  How do my listings show up on the internet?  Where are they ranked on Google?  Would it matter if mine were ranked high?  Could I use that ranking as a reason to list with me?  Keep in mind that landing on the first page of Google is the Holy Grail of internet advertising.

SEO in the context of real estate properties refers to the process of optimizing the code and content of a web page (or entire site) to rank higher in search engine results, that’s landing on “Google” first page in plain terms. The ultimate goal of SEO is, of course, to increase the search traffic to your listing.

You all know how to sell or you would not be in this business.  It’s no secret that 20% of the Agents list and sell 80% of the homes.  It’s also no secret that leading agents no longer market like they did 10 short years ago.  They adopted new technology and approaches to securing listings and making sales.  They stay on top even though competition has increased.

So imagine walking into your next listing meeting with a client and being bold enough to show them examples of how you use professional images, how you create unique custom tour videos and then show them where those example properties rank on a Google search.  I can virtually gaurantee you no other agent before you or after you will be that bold.

I just Googled three addresses of recent properties we did tours of on our service.  You try them, just type into Google:

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“1029 Sophia Lane”  Out of over 7 million results out tour was number 4 on the first page and the first three results had links to our tour on their pages.

“2201 Grandeur Drive” Out of over 1.3 million results we were number 9 on the first page and 7 of the first 8 listings had links to out images and tour.

“239 Whetherburn Drive”  We were on the first page, interestingly ahead of Howard Hanna.  And again the pages that out ranked ours on the first page all had links to our tour on them.

An important note about the other listings on Google first page, when you clicked on the Video Tour links there, they all take you to our tour custom branded to the listing agent.  We just captured that client from the other listing service and now they view this property and its details branded to the listing agent.

Call us today for a further explanation, what you can expect and to use our services to your advantage in securing listings.

Advantage of Well Presented, Imaged and Marketed Homes to Buyers Agents Should Not Be Underestimated

Selling Quality never gets old and the main thing that keeps Quality fresh in the minds of buyers is Quality Imaging.

The impact of premium marketing hits not only the listing agent it has a positive impact on selling agents that is not often considered.  I’m a detail guy, as many of you are aware, and that often causes me to do a few quick calculations in the what if area of business models.  Click! a light went off in my head.  A well presented property and marketed property is a significant advantage to a buyers agent even more so than a sellers agent.

1) A buyer with a sense of urgency will make a faster decision and pay more for a property.  The properties we document are so well presented they sell faster and for higher prices.  That raises the sense of urgency with the buyers you may represent.  That’s good for your time and profit.

2) The imaging we do raises the perceived value of the property.  Buyers love value.  You represent value when you present these properties.

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3) A well imaged property allows a buyer to positively refresh his memory of the property by reviewing the images and presentation.  That helps place it on the short list of buyers.  The more well imaged properties you show you increase your sale price potential as well as shorten the sales cycle.

I could go on and I’m certain given some thought many buyers agents will come up with even more advantages of presenting the properties represented on our lists.  

Selling Quality never gets old and the main thing that keeps Quality fresh in the minds of buyers is Quality Imaging.

Be sure to take at least a quick first look at our tours and the images of the properties presented here.  It will save you time and add to the valuable properties you have in your pocket to present to buyers you represent.

A word about how we archive your images and protect your investment in our services.

Posted on by January 5, 2016

As Bob Dylan once said “Don’t think twice. It’s alright…”  Now how in the world does that relate to what we do for you?

Have you ever called us about an image or tour we did for you?  Did you ever find yourself searching for a image you lost?  Chances are pretty much 100% we had it and were able to provide it for you.  That’s a good thing by the way.

At Real Estate Imaging Service we pride ourselves on quality, value, detail and service.  Some say we are obsessed with it.  Others claim we are a bit “OCD’ed” about it.  That OCD thing may be right.

Consider each photo shoot we do (we currently shoot at the rate of about 200 homes a year) produces from 1.5GB to 3GB of data.  This data is comprised of from 50 to 100 RAW images and the processed image files (JPG & ZIP files) as well as the produced video files.  Each photo shoot sits on our main system equipped with “Raid” storage (Raid storage uses multiple disk drives that hold multiple copies of your data).  That main system is backed up on two additional “Raid” servers on our network.  Yes that means we potentially have up to 5 or 6 copies of your data on three different systems and we could withstand multiple failures of computers, networks and disks and still come out with data intact.

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Now do the math.  It means we produce data at a rate of 300GB to 600GB a year and we back that up several places.  That’s Terra (trillions) Bytes of data storage needed every year.  The typical agent might have a single hard drive on a laptop that holds less than 600GB of data and does not back it up at all.  That’s a disaster waiting to happen.

Our data primarily consists of the RAW data images files.  In order to better manage that data we will only hold the RAW files for 12 months in most cases but we will hold the “processed JPG files” (the ones we send to you) for a much longer time.  That holding time period should be at least several years.  Actually we still have all the files we ever produced.  Fear not if you lose the images we have provided, we should still have them, barring a major disaster.  We will be happy to provide them for you on request.

Regarding the on-line delivery of these images… Hosting services, including ours, limit the amount of storage they provide for you (typically 30GB).  We store ZIPPED files of your processed images on our hosted web site.  We will hold those processed files on line for instant delivery for 30 days.  After that we will delete them.  We will host your video tours until the property is sold or you take it off the market.  So please download your files and back them up in your own archives.  Fear not though, if you should lose with any individual ZIP file or JPG image just ask us and we will either email you the file or reload the ZIP file on our hosted servers so you may download them again.

None of this is a guarantee or an implication or an offer to store these images beyond the first delivery we make to you.  It is an explanation of the extraordinary efforts we go through each day to provide you with the best service and value possible. Remember what Bob Dylan once said “Don’t think twice.  It’s alright…”

The Triple Threat… Staging, Photography and Pricing!

Staging and professional photography go hand-in-hand.   Add competitive pricing and you have a winning combination called “The Triple Threat.” 

Staging, Photography, and Pricing are three key factors in selling homes faster than the competition. Focus on what you do best… selling houses!

  1. Staging… align yourself with a professional and guide the client through the process
  2. Photography… put your “point and shoot” away and hire a professional photographer.  Homes that are professionally photographed sell faster reducing the time on market to 80% of the average.  They sell 20% faster.  That’s money in yours and your clients pocket!

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  3. Pricing… you’re the pro, do it right. 

Face the truth. Images of staged homes just look better. A professional photographer captures and displays that image in a way you can’t.  An unprepared home gives buyers a reason to demand discounts, you leave money at the closing table. A staged property can bring a 300% return on investment for homeowners [Source: Home Gain]. And we all know…a happy homeowner = a happy real estate agent.

Here are some statistics from Home Gain that you can share with your clients:

New Client Image Delivery implemented by Real Estate Imaging Service

Better Down Loads are Coming…

I have listened to my clients and responded as you would have expected… in a nice way of course.

The “Client portal”, I have been running for several years now, served as the primary means of delivering content to agents.  They were able to browse the images and download what they wanted.  Seems ideal right?  Well when faced with downloading images one at a time or using a more technically difficult FTP process many agents and their assistants were frustrated.  The Client Portal looked fancy, enabled me to get the images to you fast but then fell short in practicality.

Dawn of a new day with improvements…  So starting today you all should have received an email message with a user ID and password in it.  If you haven’t, don’t panic.  Call or email me and you will be sent a password and I will set you up with your private file download area.

This UID and PW will give you access to the download area of this site where I will distribute your images in a zip file.  Each time a new batch is loaded for an agent, that specific agent will be notified automatically of the availability of the images in a ZIP file.  Just follow the instructions, download the ZIP file and unzip on your computer. Each agent will have their own private area where they can manage their image files.  Simple, not fancy, but effective and faster than before.  The MLS files will be in one ZIP file and the Print files will be in another (larger) ZIP file.

In addition to being able to send files out you will be able to send me files if you need to take advantage of my image processing services.  Shoot your own and let me “Fancy them up”  and create a tour for you.

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More to come and please enjoy the new Fully Mobile Compatible Tour Interface.  There are none like it out there…

Warmest regards to all my loyal clients

Remember
“It’s not just photography. It’s Real Estate Art!”

Frank 

The video is absolutely beautiful…

The video is absolutely beautiful and that music would truly have been my pick. You are amazing!

Yesterday I could only briefly watch it but this morning I can’t quit watching it!…

Also, if I provide pictures for you are you able to do a video tour/You Tube video for another property I have?

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Thank you again and I really enjoyed working with you. I look forward to doing more listings with you soon.

Best Regards

I can’t tell you enough how much I LOVE that video

Posted on by July 17, 2012

A comment from a seller to an agent who just signed on with us…

Kathy:
I can’t tell you enough how much I LOVE that video!!!!!!!!!!!!!!!! I started to watch it last night while we were sitting in Bravo’s restraraunt having dinner. Came home and watched it on the computer over and over and over, which REALLY brought out all the rich colors that I chose in the house, because I painted every room in the house,except the foyer. Again I started watching this video over and over and over all morning, thinking, how did Frank create this to look so exceptional??????
**Ajay said that he doesn’t want anything changed with the video, he likes it alot too.

Kind regards,

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